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Brief Published: 2 Apr 2013

7 For All Mankind’s Beautiful Odyssey


LA-based denim brand 7 For All Mankind has teamed up with Hollywood actor and writer James Franco for a branded short film entitled A Beautiful Odyssey – the outcome of which will be decided by votes on the label’s Facebook page.

Inspired by the poetry of English writer William Blake and based around the complexities of love, Franco stepped behind the lens to the direct the film. Revolving around a Californian beach wedding, A Beautiful Odyssey sees the bride torn between two lovers – the groom and her first love – and it’s up to viewers to vote for the man who ‘truly has her heart’. Aesthetically, the video has a heady sense of Los Angeles bohemia with kaleidoscopic colours and patterns featured amid the lyrical and dream-like visuals.

Released in three parts throughout March, the final chapter is to launch this Thursday (April 4). The complete film, set to premiere in LA on April 25, will be shot once the voting process has determined how the story will end.

Watch the trailer and chapters one and two of A Beautiful Odyssey here, before the third chapter launches this Thursday.

7 For All Mankind