We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.

Gamescom 2020: Key Gaming Directions

On August 27, over a million viewers globally watched the virtual opening ceremony of Gamescom, Europe's biggest gaming event, with developers compensating for lack of in-person hype with genre-crossing project reveals. We highlight six key trends to watch including casual competitions for curious newcomers, activating the next generation of creative prosumers and the TV/film studios scoring with gaming narratives.

Not yet a member?

Stylus membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you. Discover what you can achieve by becoming a member.

Tell me more