Whirlpool and The Art of Latin America
In celebration of the launch of its unified website for Latin America, Whirlpool, the house appliances company, transformed some of their products into works of art and developed an interactive online campaign to bring art closer to its public.
Whirlpool commissioned six renowned Argentine artists of very different styles to unleash their artistic styling on products such as ovens, microwaves and washing machines. The pieces will be exhibited and then auctioned for charity.
A new application on the website will allow users to personalise products by applying colours and art styles. These designs will be displayed on the site where users can vote for winning designs.