Pop-Up-Filled Department Store Taps Key Retail Trends
Are department stores dead? Not if you ask Dallas-based Neighborhood Goods, a 13,000 sq ft department store dedicated to pop-up shops. The concept astutely taps into key retail trends, blending experiential shopping with community space.
Neighborhood Goods, opening near Dallas, Texas this autumn, will feature up to 15 monthly pop-ups offering menswear, womenswear and housewares from both local start-ups and established companies.
This approach smartly targets consumers’ desire to feel in-the-know (or, put another way, their FOMO – fear of missing out). This is a key theme in the Expo Stores section of our report Beta Blends, which discusses strategies for nimble selling.
To navigate the store, customers download an app that allows them to chat with sales associates, make purchases and access branded content. Pop-up operators can use the app to track inventory and monitor shopper hotspots.
Neighborhood Goods is also differentiating itself with in-store lectures, product launch events and live podcast recordings. Meanwhile, a restaurant, bar and co-working space are designed to boost linger time.
This combination of events and community spaces is a smart tactic. As we explored in 2018 Look Ahead: Retail, a soft-sell approach can help to encourage a hangout culture that leads to repeat visits.
The first location will open in Plano, near Dallas, taking advantage of comparatively low-cost real estate and a relatively affluent consumer base. A pop-up approach to malls was highlighted in our report Modernising the Mall. Now it’s refreshing to see a start-up adapt the model into a standalone store that appeals to consumers’ craving for newness.