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David David: Graphic Colour

London-based fashion label David David is one of the brightest stars to emerge from Fashion East – UK fashion enthusiast and recent MBE recipient Lulu Kennedy’s initiative promoting emerging designers. Specialising in printed garments with a geometric slant, the brand has developed unique surface patterns across fashion and home furnishing. Stylus visited the label’s temporary boutique in Seven Dials, Covent Garden, to speak with co-director Michael Sawdayee about attention to detail, matching colourways to consumers, and the business of fashion.