German car manufacturer Audi is fast gaining a reputation for using architectural installations to showcase its creative side.
Having designed a mirrored installation at the FIAC art fair in Paris earlier this year, next up is an impressive glass pavilion – the “Audi Haus” – at the Shanghai Formula One racetrack.
Designed by Beijing-based architects Atelier FCJZ, the space is constructed from numerous lines of glass panels – arranged to produce multiple reflections of the Audi car, which sits at its centre. At certain points, the reflections blend into one another so effectively, it creates the illusion of movement and rotation as the viewer walks around the pavilion. A diagonal pathway enables them to enter the space and inspect the car in more detail.
All functional components, including lighting, are concealed within the installation’s steel base.