Madewell and the Whitney
US retailer Madewell (J. Crew's casual little sister, known for its collaborations with Alexa Chung) is partnering with the Whitney Museum on May 27 to host a grand opening event - filled with music, art and shopping - for the launch of its second NYC store.
Local members of their email list received colourful, concert-style promotion sheets in a mailing tube, inviting them to watch DJ sets by up-and-coming NYC musicians and to get a personal style assessment by performance artists The Bumbys. An exclusive artist-designed Madewell item (details still a secret, the proceeds to the Whitney) will be available for one night only.