Restaurant Introduces Food Photography Class
Playing on the growing trend for amateur food photography, Spanish restaurant group Grupo Gourmet has launched a food photography course, teaching foodies to use smartphones to snap images of their meals.
The course is run by local photographer Rafa Galán and is held in Grupo Gourmet's workshop on a monthly basis. Attendees are taught basic photography and editing skills and are able to practise new techniques using various dishes from the restaurant. They are also shown how to use photography apps like Google Snapseed and Big Lens, and how to share images using social media.
When it comes to people taking photographs of their meals, restaurants seem to fall into two camps. A number of high-profile restaurants have famously banned photography, including David Chang’s Ko in New York, while others have forbidden flash photography, claiming that cameras can distract other diners and ruin the atmosphere and ambience of a restaurant, as well as potentially showcasing dishes in a bad light.
However, others are embracing the trend. New York restaurant Comodo recently launched an Instagram menu, allowing diners to browse dishes using photo-sharing app Instagram. US chef David Bouley has gone a step further at his New York restaurant Bouley, inviting diners into the kitchen to shoot plates as they come out. “We’ll say: ‘That shot will look so much better on the marble table in our kitchen’,” he told US newspaper The New York Times. “It’s like, here’s the sauce, here’s the plate. Snap it. We make it like an adventure for them instead of telling them no.”
Read more about how the smartphone has become an indispensable tool for the amateur chef in Tech Recipes. For more about how companies can harness consumer creativity for branding purposes, see our industry trend Consumer-Creators.