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Brief Published: 7 Oct 2011

Burberry & The Feeling Release Single


British heritage brand Burberry is the first fashion label to release its own music single. The track was created in conjunction with Burberry’s new fragrance, Burberry Body, modelled by Rosie Huntingdon-Whiteley.

A collaboration between Burberry’s creative director Christopher Bailey and English pop band The Feeling, the single is a unique, string version of the band’s original song Rosé, recorded at iconic London music studio Abbey Road.

Burberry has long fostered a close relationship with music – in particular, supporting emerging, indie British acts. The brand has previously partnered with British band Keane for a fashion and music event in China, as well as launching the Burberry Acoustic Project, dedicated to showcasing new British music and unsigned acts.

Consumers can watch bands performing their singles while wearing head-to-toe Burberry on both the Burberry website and Burberry’s YouTube channel. The track by The Feeling will be available to buy on iTunes from Monday October 10, along with a music video also recorded at Abbey Road.