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Brief Published: 5 Mar 2012

Chime for Time


Lisbon-based design studio Cabracega and designer André Gonçalves have created a clock without a visual interface.

Usma is an unassuming wooden box that chimes every hour to signify the passage of time – shunning traditional visual interfaces altogether. The studio says the clock gives a new ambient rhythm to city living – encouraging people to slow down in the fast-paced digital age.

Resisting the pressure to make every second count, the Usma clock fits perfectly into Balanced Values Macrotrend, which explores living in a more spiritual dimension, with slower and more meaningful experiences.