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Brief Published: 2 Mar 2018

GlobalShop 2018: Preview


From reviving the mall to targeting Gen Z, the annual GlobalShop trade show and conference (March 27-29) will tackle some of the biggest issues facing modern retailers. We preview some of the highlights – including a presentation by Stylus.

  • Bringing Life to Bricks & Mortar: Lauren Chipman, chief executive of Chicago-based Chipman Design Architecture, will discuss how Main Street is being revived by design innovation from both independent retailers and chains. Meanwhile, Ray Ehscheid, director of client services at San Francisco’s IA Interior Architects, will examine case studies that demonstrate how to bring US mall spaces back to life.

 For more on malls, see Digitally Immersive Malls and Modern Mall Concept: Area 15.

  • Blending Reality: Stylus’ senior US analyst Alison Gough will draw from our Liquid Retail Industry Trend to discuss a brave new world where retail has never been more shape-shifting or omnipresent – weaving itself into social media, entertainment, hospitality and peer-to-peer exchanges. Similarly, London-based YourStudio will explore how brands create experiences that blend intuitive, immersive tech with physical spaces using virtual reality. 
  • Innovation Station: In a town-hall-style debate, experts will examine how innovation culture and the start-up mentality can be applied to larger retail organisations. Speakers include Erin Alley, senior associate and studio director at international design and architecture firm Gensler; Phillip Raub, co-founder and chief brand officer at Californian tech retailer b8ta; and Josh Shabtai, director of lab productions and operations at US home improvement retailer Lowe’s Innovation Labs.

For more on unlocking internal innovation, see The Work/Life Revolution.

  • Targeting the Next Gen: Marcie Merriman, executive director, strategy and insight leader at EY (Ernst & Young), will analyse the marked attitudinal and cultural differences between Gens Y and Z – uncovering the business implications and opportunities linked to this generational shift.

 For more on targeting Gen Z, see Destination Teen: Targeting Youth and The 5 ‘E’s of Gen Zee.