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Brief Published: 26 Jul 2012

Style Icon: G-Dragon

G-Dragon, lead singer of K-pop group Big Bang, has become known internationally as much for his look as his music. Taking a playful approach to fashion, he juxtaposes DIY street styles with traditional Asian elements and high-end luxury fashion.

G-Dragon attended the catwalk shows of Korean designer Juun J and Japanese designers Junya Watanabe and Yohji Yamamoto during Paris menswear week last month. He was also photographed for an editorial for the Autumn/Winter 2012 issue of Harper’s Bazaar Korea.

Big Bang’s singles – including Bad Boy and Fantastic Baby – have racked up tens of millions of views online. They have earned a cult following worldwide – among Korean Americans and beyond.

Big Bang website

Bad Boy music video