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Colour & Materials

Colour Spectrum S/S 2020

We identify primary influences for S/S 2020 by collating the latest directional projects from across the creative industries, art, technology and science. Research from the Stylus team and contributions from our global colour specialists is compiled and distilled into four directions.

This season's directions are Land of PlentyBotanical ModernismAugmented Space and Hands of Time. Each theme highlights influential projects and features an edited colour palette and mood board, which are supported by quick-reference keywords and guidelines for colour application.

The Stylus Spectrum is a palette of 48 inspirational yet practical colours, including metallics and lustres, for application across the design industry. To trace the development of these hues and tones over several seasons, see our Colour Spectrum Evolution. Here, we also underpin key colour themes that will have a strong resonance across the design industries for S/S 20.

Rationales
Land of Plenty: Colour
Land of Plenty: Colour
Land of Plenty: Colour
A vibrant, playful and positive aesthetic emerges that seeks to invigorate the everyday through stimulating bright colour. Land of Plenty looks to an imaginary nostalgic world where colourful, carefree expression and creativity are boundless.

Psychedelic dreamscapes are filled with abundant materials and childlike obsessions. Digital filters and colour effects are layered to create enchanting and refreshing new perspectives. Nature is amplified in a spectrum of otherworldly pastel hues to challenge our perception of reality.

A whimsical palette of rainbow brights celebrates diversity and youth. Sugary-sweet artificial food colours that evoke childhood excess, such as Blue Slush, Grape Soda and Cotton Candy, are balanced with warm synthetic pigments like Flame, Pink Panther and Radiant Yellow. Cool tones of Avocado Crush, white Talc and Vapour Grey instil a sense of calm, while Neon Peach brings a heightened vibrancy to the mix.

For materials directions relating to this theme, see Land of Plenty: Materials from our Materials Focus 2020.
Colour & Materials
Colour
15 May 2018
Botanical Modernism: Colour
Botanical Modernism: Colour
Botanical Modernism: Colour
Botanical Modernism is a contemporary utopian direction that seeks to balance utilitarian design and creativity. The physical and psychological need for tactility, plants and imperfection is brought together with the clarity of digital spaces that we experience in virtual reality and on-screen.

Architectural lines and mathematical structures are brought to life with living colours and materials that grow and evolve, nurturing our mind and body as they mature. Surfaces, textiles and spaces are tempered by biophilic design that conceals the technology helping to streamline our lives.

The core palette of warm Concrete, Ash and mineral Blue Shale provides a bedrock for verdant Green Teal and Reseda Green. Botanical hues are complemented with the earthy, human symbolism of Venetian Red. Fresh floral mid-tones in Yellow Peony and Pink Dahlia provide uplifting accents, while lighter chalky pastels in Ming Green and Rosaline soften and soothe.

For materials directions relating to this theme, see Botanical Modernism: Materials from our Materials Focus 2020.
Colour & Materials
Colour
15 May 2018
Augmented Space: Colour
Augmented Space: Colour
Augmented Space: Colour
2019 marks the 50th anniversary of the first manned moon landing, which not only signified a huge technological accomplishment, but also impacted design and aesthetics. Half a century later, designers are revisiting the symbolism of the moon and celestial formations in a modern context.

Sensing technologies being built into future spaces, products and apparel lend a modern mysticism. By looking out beyond our planet, we regain perspective on what it is to be a human, living on Earth.

The palette is grounded in polarised neutrals that extend from Eclipse to Bright White. Linear and radial gradients that shift between bright tones of Dark Windsor and Retro Pink add energy and movement. Pastel tints of Milky Way and Cosmos are used as solid or translucent layers, while Meteor Flare adds a fiery, lustrous accent.

For materials directions relating to this theme, see Augmented Space: Materials from our Materials Focus 2020.
Colour & Materials
Colour
15 May 2018
Hands of Time: Colour
Hands of Time: Colour
Hands of Time: Colour
This rich and resourceful direction honours diverse backgrounds and draws influences from a broad and global audience. Colours from found and repurposed materials are assembled and reworked into new layers that convey history and age-old character.  

A newfound appreciation of cultural heritage and skills is leading an exploration of traditional craft. Time-honoured techniques such as embroidery and weaving are invigorated for a bright, modern future through contemporary construction.

A natural palette celebrates materials in their raw form, combining earthen mid-tones such as Coconut Shell, Auburn and Red Oak with stripped-back hues of Cream and Vanilla. Deep primary colours of Indigo Ink, Oxide Red and Dried Primrose are energised by Emberglow and Bright Orange, while Bright Copper introduces a luxurious hint.

For materials directions relating to this theme, see Hands of Time: Materials from our Materials Focus 2020.
Colour & Materials
Colour
15 May 2018
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Published:
15 May 2018
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