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Brief Published: 19 Apr 2012

Oscar de la Renta & Pinterest

Extra

As visual inspiration website Pinterest continues to soar ahead as the fastest-growing website in the world, brands and retailers are jumping on board to promote their product through the site, with US designer Oscar de la Renta following suit this week during New York’s Bridal Fashion Week.

Pictures from his bridal collection were uploaded directly from the catwalk show to Pinterest, giving followers instant access to the show. Photos of models being prepared backstage, runway looks and close-ups of intricate details that even those on the front row would not have been able to see were posted on Oscar de la Renta’s Pinterest page as the pieces hit the catwalk. This revolutionary use of Pinterest is yet another example of fashion brands making what was once exclusive public for the benefit of worldwide fans.

Christopher Bailey, creative director of British luxury brand Burberry, has long been an advocate of using social media to the label’s advantage. Most recently, the brand tweeted every look as an animated GIF image from backstage at the Autumn/Winter 2012-13 London show. And with the brand yesterday revealed as a billion-pound label – joining the likes of Prada, Gucci and Louis Vuitton – Burberry’s dedication to social networking can only increase its status.

Oscar de la Renta on Pinterest

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