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Brief Published: 3 Feb 2011

Public Transport Ads


In a bold and inventive advertising campaign, Swedish furniture company Ikea has transformed metro and bus stations in Paris into cosy, homely hubs, using its newest furniture collection.

Comfortable sofas replace hard banquettes, and walls are lined with wallpaper.

In a similar effort, British home improvement store Homebase recently gave Carlisle train station in Cumbria a makeover, implementing sofas, wallpaper, lamps and rugs, as well as a grassy garden area.

The initiative offers the brands an interaction with the customer that cannot be achieved via a TV screen.

In complete contrast, a Helsinki project has seen members of the public group together to buy public advertising space at bus and tram stops to counteract commercial outdoor media.

Titled I Want to See Something Else, the project used Facebook to organise a week – starting January 24 – when participants could use the ad space for non-commercial purposes instead.