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Brief Published: 22 Jul 2011

Nestlé’s Chocolate Bridge

Extra

Allowing the public a rare glimpse into the inner workings of the confectionary world, Nestlé has adapted its Sao Paulo factory in Brazil (which also boasts the Nestlé chocolate museum) to incorporate a gigantic, luminous red viewing platform, which offers views through through the windows and over the walls of the factory. Two towers stand ominously at either end of the enclosed elevated walkway providing entrance and exit stairwells.

With more than a touch of Roald Dahl's legendary children's book Chocolate and the Chocolate Factory about it, the steel-framed bridge - designed by locally-based Metro architects - also hovers over the highway connecting Sao Paulo and Rio de Janeiro, serving as a massive architectural advertisement for the brand - and its ongoing Chocolovers marketing campaign.

Metro Architects

Nestlé

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