Michael Bastian Retail Installation, NY
The installation is part of New York non-profit Boffo’s Building Fashion project – a unique programme that aims to foster collaborations between fashion designers, artists, architects and the retail industry.
The container is housed in a cavernous warehouse at New York’s SuperPier – previously home to Opening Ceremony's NYFW Pop-up – where upon entering, the visitor is confronted with a 20 ft tall mound of hay, concealing a hidden doorway into the store.
Designed as a response to Bastian’s Autumn/Winter 2013 collection – which was inspired by the New England gothic styling depicted in the realist paintings of US artist Andrew Wyeth – the interior is split into two rooms. The first is an eerily styled ‘wax room’ featuring curved walls, a fireplace and artefacts covered in melted beeswax. The dimly lit second room is separated from the first by a plumage-filled triangular arch and houses the main selling space, where products are displayed on custom-built furniture.
The Boffo project and space tap into the growing trend for designers to forge and trade off artistic connections. See McQueen Sponsors London's Frieze, Selfridges Modern Art Extravaganza and Ralph Lauren’s Street Art Façade for further examples.
For more on the Building Fashion project, see our in-depth profile Building Fashion: Fashion & Architecture’s Bright New Alliance.