Interactive Tech Experiences to Redefine LAX
Los Angeles International Airport (LAX) is to be transformed into a major destination by launching a new tech-enhanced, fully interactive multisensory system in the new Bradley West Terminal, opening in July 2013.
Known as the Bradley West Project, the multi-billion-dollar redevelopment not only aims to rejuvenate the travel experience, but also create stronger links to the locality. It will incorporate more than 100 digital screens that will broadcast media such as images, music and videos that reflect LA, its culture and prowess as a creative capital. Travellers will be able to download the media from the interactive screens to their smartphones and tablets via free wi-fi offered throughout the terminal.
According to Dominic Nessi, deputy executive director and chief information officer of Los Angeles World Airports, the device-to-display concept will be reciprocal, allowing consumers to post information back into the system. “We want to move the media experience from airport display screens to the mobiles of passengers and have them work in conjunction with each other,” he said. The type and quantity of content that the airport directors envision being exchanged is yet to be disclosed.
For more on the topic of interactive architecture able to facilitate exchanges between personal mobile devices, see our coverage of the Media Facades Summit 2012.
The airport also plans to use the proliferation of interconnected (in this case, geo-location-based) tech to introduce mobile-based wayfinding for easier navigation around the building.
For more on the evolution of airport design and the travel experience, see New Airport Design and Future Travel: Transport Interiors, BA Automatic Check-In and New Retail Runway at Charles de Gaulle airport. For more on tech-enhanced travel experiences, see Travel Websites & Apps.