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Brief Published: 3 Sep 2012

Icelandair’s On-board Experience

Extra

Icelandic airline Icelandair has introduced a new concept product for passengers, designed by students Leslie Borg and Anita Silva from London’s Central Saint Martins College of Art and Design.

Made of layered fabric and designed in the shape of an Icelandic rock, _scape functions as a book – with different ‘pages’ inspired by Iceland’s nature, sounds and smells. The package is given to passengers as a vacuum-packed object and releases the scent of a traditional Icelandic root once opened.

An in-built MP3 player also transmits tranquil sounds – the ‘rock’ can be parted into two and worn as headphones – and yet it is also soft enough to be used as a headrest.

_scape is a concept for an onboard experience, created especially for Icelandair,” say designers Borg and Silva. “It encourages passengers to break away from the confinement of their seat by inviting them to embark on an imaginary journey.”

Many airlines are adapting their in-flight experiences to actively engage and inspire customers. In-Flight Tie-Ups examines how airlines and brands are collaborating to deliver branded products to passengers.

The Power of Play concept explores how retailers are using creative and innovative approaches to engage with consumers.

Icelandair

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