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Leading on from our previous Interact and Engineered rationales, we see the influence of the digital world as creatives apply bright, tonal colours to skew perspectives and our perceptions of space and form. Coupled with this we see new, mesmerising, transformative colour in bioscience, visual media and product, which will influence future colour innovation.

The palette is digitally bright, featuring Atomic Red, Cherry, Violet Shimmer, Mauve Light, Neon Coral, Light Blue and Cuban Green. 

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We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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