We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
stylus
trends		 consumer
lifestyle		 consumer
product		 consumer
engagement		 topics view all
reports		 events
calendar		 blog about
stylus		 login
stylus trends
Consumer Lifestyle
Food, Beverage & Hospitality
Fashion
Beauty
Product Design
Colour & Materials
Retail
Media & Marketing
topics
view all reports
events calendar
blog
about stylus
T&C
careers
contact us
login
Retail

Holiday Pop-Ups, 2015

With agile pop-up formats continuing to play a vital role in spurring brand engagement, temporary Christmas store concepts remain key this season. From tourist-centric relocations and festive edutainment to brand philanthropy and special insider access, we chart the spaces providing inspiration for 2016.

Share:
Published:
8 Dec 2015
BY: Marta Podeszwa & Katie Baron
DOWNLOAD PDF
RELATED REPORTS
Xmas 2016: Philanthropic Dept. Store Initiatives
Xmas 2016: Philanthropic Dept. Store Initiatives Xmas 2016: Philanthropic Retail Many retailers utilised the huge focus on the holiday season, (Christmas still generates as much as 30% of annual retail sales globally [Fortune 2016]), as an opportunity to play up their wider cultural acumen and commitment to social and ethical causes. It’s an area swiftly becoming a necessity - 40% of North American study participants saying they were interested in buying from socially responsible brands (Nielsen, 2016). 
Retail
Advertising & Branding
19 Dec 2016
Agent Provocateur’s WhatsApp Ménage à Trois
Agent Provocateur’s WhatsApp Ménage à Trois Retail’s WhatsApp Ménage à Trois Fully embracing the power of messaging (see Concierge Commerce: Upgrading Customer Service and The Messaging Opportunity), British lingerie brand Agent Provocateur is offering couples personalised gift advice via group chats on WhatsApp as part of its Naughty or Nice Christmas 2016 campaign.
Retail
Digital Commerce
15 Dec 2016
Phygital Xmas: Blippar’s Mass-Brand AR Activation, London
Phygital Xmas: Blippar’s Mass-Brand AR Activation, London Blippar’s Mass-Brand Xmas AR Event Covent Garden’s property management company Capco has partnered with British augmented reality (AR) app Blippar on a digitally enhanced physical shopping experience. It capitalises on the retail district’s magnetic attraction for Christmas shoppers (five million are expected to visit the London tourist mecca this holiday season).
Retail
Digital Commerce
22 Nov 2016
Contextual Packaging Trends 2016: Food & Drink
Contextual Packaging Trends 2016: Food & Drink Contextual Packaging Trends 2016 From the upcoming US presidential elections and Japan’s cherry blossom season to Olympic-themed limited editions, opportunistic product and packaging developers are aligning themselves with religious and cultural festivals, local nuances and political standpoints, thereby striking an emotional chord with consumers.
Food, Beverage & Hospitality
Packaging & Graphics
27 Jul 2016
Refract Christmas 2017
Refract Christmas 2017 Refract Christmas 2017 Visually arresting surfaces and products mesmerise in Refract Christmas 2017 – a direction fascinated with the expressive qualities of light.
Product Design
Overview
03 Jun 2016
VIEW ALL Reports
Kin Christmas 2017
Kin Christmas 2017 Kin Christmas 2017 An honest integrity of materials and minimal forms underpins Kin Christmas – a direction that takes its vision from the purist credo of Shaker designs. Here, we look to celebrate craft and materials through simplicity in shape.
Product Design
Overview
27 May 2016
VIDEO: Christmas 2017 Directions
VIDEO: Christmas 2017 Directions VIDEO: Christmas 2017 Rachel Blunstone, Product Design Editor gives an overview of our Christmas 2017 Design Directions – highlighting the inspirational cues for festive product design development.
Product Design
Seasonal
26 May 2016
Christmas 2017 Design Directions
Christmas 2017 Design Directions Christmas 2017 Design Directions Design Directions for Christmas 2017 provide key creative inspiration for festive product design development. Utilitarian objects become modern-day monoliths in Curio, whilst an honest integrity for materials and minimal forms underpins Kin. Visually arresting surfaces mesmerise in Refract - a direction fascintated with the expressive qualities of light.
Product Design
Seasonal
20 May 2016
Curio Christmas 2017
Curio Christmas 2017 Curio Christmas 2017 Utilitarian objects become modern-day monoliths in Curio Christmas – a Design Direction that explores sculptural geometry inspired by the Brutalist movement and the act of elevating daily rituals.
Product Design
Overview
20 May 2016
Valentine's Strategies 2016: Digital & Experiential
Valentine's Strategies 2016: Digital & Experiential Retail: Valentine’s Strategies 2016 Valentine's Day remains a useful hunting ground for astute seasonal marketing spin. From contextual e-gift guides and experiential workshops, to love-note concierges and a wave of digital campaigns challenging outdated stereotypes, we chart the best initiatives and their wider relevance.
Retail
Digital Commerce
11 Feb 2016
Capitalising on Chinese New Year 2016
Capitalising on Chinese New Year 2016 Capitalising on Chinese New Year 16 While luxury spending in China itself is decreasing, the appetite for spending away from home has risen by 10% over the past year – 78% of Chinese shoppers continue to buy their premium purchases abroad (Bain & Company, 2016). Chinese shoppers and Chinese New Year (CNY) – which falls on February 8 this year – therefore remain a critical target area. 
Retail
Advertising & Branding
01 Feb 2016
Made.com x CloudTags: ‘Smart Pop-Up’ Syncs Channels
Made.com x CloudTags: ‘Smart Pop-Up’ Syncs Channels Made.com Opens ‘Smart’ Pop-Up Reaching beyond its predominantly online presence, British furniture e-tailer Made.com has partnered with US big data specialist CloudTags to host a connected pop-up in Brighton, UK, where the brand boasts a large following. The aim of the four-week initiative is two-fold: to drive footfall via a localised product assortment based on browsing and transaction behaviour noted on its e-tail site; and to synchronise consumers’ online and in-store preferences.
Retail
Store Concepts
22 Jan 2016
Burberry/DreamWorks’ Custom Ads
Burberry/DreamWorks’ Custom Ads Burberry/DreamWorks’ Custom Ads Burberry has partnered with Nova – a new tech business established by US animation giant DreamWorks Studios – on an interactive retail ad campaign in London's bustling Piccadilly Circus.
Retail
Digital Commerce
18 Dec 2015
Christmas 2015 Confirmation: Illusion
Christmas 2015 Confirmation: Illusion Christmas Confirmation: Illusion Our Christmas 2015 Design Direction Illusion is defined by reflective light play for a dramatic and atmospheric aesthetic.
Product Design
Seasonal
15 Dec 2015
Bombas x Gap: Conscious Consumerism at Christmas
Bombas x Gap: Conscious Consumerism at Christmas Bombas x Gap: Conscious Consumerism Celebrating Christmas 2015 with a philanthropic slant, US fashion retailer Gap has partnered with American sock brand Bombas – a 'conscious consumerism' brand that donates a pair of socks to those in need for every pair purchased. According to the brand, socks are the most requested clothing item at homeless shelters.
Retail
Advertising & Branding
11 Dec 2015
Christmas 2015 Confirmation: Symbol
Christmas 2015 Confirmation: Symbol Christmas Confirmation: Symbol Our Christmas 2015 Design Direction Symbol encompasses an extravagant aesthetic that blends together rich details from ancient civilisations and Art Deco. Here we explore how this luxurious direction has reached the market, and the inspirational seasonal accessories and décor available this year. 
Product Design
Seasonal
10 Dec 2015
Christmas 2015: Window & VM Trends
Christmas 2015: Window & VM Trends Christmas 2015: Window & VM Trends According to multinational market researchers NPD Group, festive windows influence 24% of all holiday purchases. This makes them a key part of a brand's arsenal – especially in the digital era, when social-media-ready visuals are critical to building brand buzz. This year, non-traditional visual themes make the most significant impact. We highlight the most inspiring examples.
Retail
Store Concepts
09 Dec 2015
Retail City Guide: London, December 2015
Retail City Guide: London, December 2015 Retail City Guide: London, Dec 15 Beyond transitory festive concepts, December 2015 welcomes an eclectic mix of retail openings, including a hybrid homeware emporium and a lab-like fragrance store. Meanwhile, inspirational new art shows examine our changing relationship with food.
Retail
Retail City Guides
30 Nov 2015
Teen-Targeted Beauty: Retail
Teen-Targeted Beauty: Retail Teen-Targeted Beauty: Retail While older consumers favour a more relaxed, naturalistic approach to beauty, teens and young millennials seek vivid self-expression, speedy advice and a sense of play. From 'beta beauty' and micro makeovers to engagement laced with entrepreneurship, we review the best ways to capture beauty's youth fan base.
Retail
Digital Commerce
19 Nov 2015
Amazon Books: E-tailer Opens Physical Store
Amazon Books: E-tailer Opens Physical Store Amazon Moves into Multi-Channel US pure-play e-tail giant Amazon is extending its brand reach while also bidding to bolster its existing e-commerce sales by moving into bricks-and-mortar retailing. The brand has just opened its first physical flagship – Amazon Books – at the University Village Mall in its hometown of Seattle.
Retail
Store Concepts
05 Nov 2015
Everlane: E-tail Hotel Pop-Up Promo
Everlane: E-tail Hotel Pop-Up Promo Everlane: E-tail Hotel Pop-Up Promo In order to promote its Autumn/Winter 2015 footwear collection, San Francisco-based fashion e-tailer Everlane has partnered with hip hotels in four US cities to provide its online fan base with a hospitality-bolstered, physical try-before-you-buy experience.
Retail
Store Concepts
21 Oct 2015
LDF 2015: Inspirational Brand Spaces
LDF 2015: Inspirational Brand Spaces LDF 2015: Brand Spaces The London Design Festival is now an essential annual hunting ground for creative inspiration, providing rich reference material for spatial concepts and retail display. For 2015, tech appeared in more compelling guises than ever before.
Retail
London Design Festival 2015
06 Oct 2015
IRDC 2015: Ethical Brand Behaviours & Local-Centricity
IRDC 2015: Ethical Brand Behaviours & Local-Centricity IRDC 15: Ethics & Local-Centricity Ethical brand behaviours, 'beta business', content-fuelled commerce and the significant reach created by exploiting lifestyle and locality were top of the agenda at the International Retail Design Conference, 2015.
Retail
Insight & Innovation
22 Sep 2015
Retail Beyond the Algorithm: Serendipity & Exploration
Retail Beyond the Algorithm: Serendipity & Exploration Retail Beyond the Algorithm Predictive analytics offer efficiency, but are failing to deliver on the very human traits of surprise and delight that are so crucial to brand success. Via intuitive discovery, sensory branding, the value of 'leaning in' and virtual reality's vicarious thrills, we track how to harness impulse and emotion.
Retail
Insight & Innovation
18 Sep 2015
Beta Brandscapes: New Rules of Engagement
Beta Brandscapes: New Rules of Engagement Beta Brandscapes Digital culture has bred a generation of consumers that expect speed, interactivity and a world of choice, but also more involved, humanised brand connections. From incubator flagships and complicit commerce, to nurturing the 'invested self', we reveal the new, beta-based rules of engagement.
Retail
Insight & Innovation
18 Sep 2015
The Social Media Sell, 2015
The Social Media Sell, 2015 The Social Media Sell, 2015 Social media, 2015 style, is supercharged with new ways not only to engage, but also to sell direct from the source. We review key routes to monetisation via shopping on the fly, consumer-generated content, and the humanised interactions of chat-based, messaging-infiltrating retail.
Retail
Digital Commerce
12 Aug 2015
Pop-Ups Evolve: Tech & Social Media
Pop-Ups Evolve: Tech & Social Media Pop-Ups Evolve: Tech & Social Media With digital era consumers now accustomed to endless informational updates, pop-up concepts have never been more relevant. From the temporary hubs switching cash for social currency to the deep analytics helping brands hit right place, right time, we reveal the core strategies.
Retail
Store Concepts
22 Jul 2015
Beyond Commerce: Rites, Rituals & Culture Clubs
Beyond Commerce: Rites, Rituals & Culture Clubs Rites, Rituals & Culture Clubs As shared interests begin to trump traditional demographics, expressive cultural connections are becoming key to boosting luxury brand relevancy and avoiding the pitfalls of ubiquity unleashed by digital retail. From ritualistic retail to covert commerce, we reveal new strategies for cultivating fans, driving addiction and re-establishing rarity.
Retail
New-Era Luxury
07 May 2015
Evolution of the Retail Flagship: Hybrid Lifestyle Venues
Evolution of the Retail Flagship: Hybrid Lifestyle Venues Evolution of the Retail Flagship To boost brand appeal, smart retailers are upgrading key stores to lifestyle-oriented environments that far transcend the traditional store model. From encounter culture to bite-sized engagement, featuring members' clubs and arts venues, we track the evolution of the retail-plus flagship.
Retail
Hospitality & Service
13 Jan 2015
Kate Spade: Shoppable Hoarding
Kate Spade: Shoppable Hoarding Kate Spade: Shoppable Hoarding Offering a teaser of its latest opening, not to mention monetising an otherwise out-of-commission retail space, New York fashion label Kate Spade has created a personalised shopping opportunity by embedding touchscreens within a construction hoarding at its soon-to-open venue at Short Hills Mall, New Jersey.
Retail
Store Concepts
29 Oct 2014
Roaming Retail
Roaming Retail Roaming Retail Over-extended, time-poor and always on the go, the modern consumer is almost constantly in-transit – roaming between home, work and a legion of stages in between. Hyper-connectivity and fluid, trackable interchanges that allow brand-consumer conversations to last for weeks, or even months, are therefore now key.
Retail
Insight & Innovation
26 Sep 2014
The Value of ‘Made In’
The Value of ‘Made In’ The Value of ‘Made In’ Used as a label to signify local production, the term ‘Made In’ has never been more valuable, thanks to a growing consumer desire to support both ethical production and the notion of local community. We review the brands and initiatives embracing the concept to best effect.
Retail
Business & Industry
10 Jun 2014
Immersive Brand Spaces
Immersive Brand Spaces Immersive Brand Spaces A wave of multi-sensory technologies capable of creating immersive experiences is allowing brands to woo consumers in memorable ways, from thrilling simulation-style virtual realities to olfactory installations. We explore the best innovations.
Retail
Store Concepts
20 May 2014
Hybrid Retailing
Hybrid Retailing Hybrid Retailing Modern consumers are just as hungry for lifestyle experiences and solutions as they are for products ­– prompting shrewd brands to develop retail venues fused with hospitality and leisure. These new brand hubs reinforce the relevance of physical stores in the multi-channel era. 
Retail
Future of the Store
15 Nov 2013
Eco-Ethical-Sustainable
Eco-Ethical-Sustainable Eco-Ethical-Sustainable Consumers’ growing desire to align with brands that demonstrate a social or ecological conscience is prompting shrewd retailers to reimagine their shops as physical touchpoints for progressive brand values. We review the store concepts already tapping into the ethical economy.
Retail
Future of the Store
08 Nov 2013
Specialise to Survive
Specialise to Survive Specialise to Survive Tailoring the store environment to a specific demographic, lifestyle interest or locality is an increasingly smart way to engage clued-up, time-pressed consumers for whom homogenous retail formats are no longer enough.
Retail
Future of the Store
25 Oct 2013
Collaborations: Beyond the Shop Floor
Collaborations: Beyond the Shop Floor Trans-Industry Collaborations Trans-industry partnerships are crucial for brands aiming to stretch their retail potential that extra mile. Looking beyond the shop floor and focusing on the hospitality and lifestyle industries industries, we analyse the initiatives allowing consumers to buy products as they experience them.
Retail
Anywhere Retailing
23 Aug 2013
Virtual Stores & Media Facades
Virtual Stores & Media Facades Virtual Stores & Media Facades Virtual stores and media facades are bringing a digital presence to bricks-and-mortar environments and transforming architectural spaces into interactive, shoppable experiences. From subway stations to vacant shop fronts, digitised satellite venues are capturing consumers on the go.  
Retail
Anywhere Retailing
09 Aug 2013
Community & Commerce
Community & Commerce Community & Commerce In today’s ultra-competitive retail landscape, mobilising brand fans into engaged and loyal communities of consumers is more important than ever. From online engagement to store concepts, we reveal why all brands should focus on communities as well as individuals – and who’s doing it best.
Retail
Store Concepts
31 May 2013
Tech-Fuelled Retail Spaces
Tech-Fuelled Retail Spaces Tech-Fuelled Retail Spaces Digital innovation should no longer be seen as sounding the death-knell for bricks-and-mortar retailing. Instead, technology has become a prime tool for unlocking more exciting, engaging and efficient shopping spaces.
Trend Reports
Redefine
31 May 2013
Retailer-Restaurants: In-Store Hospitality
Retailer-Restaurants: In-Store Hospitality Retailer-Restaurants For an increasing number of lifestyle-based brands, adding hospitality to the shop floor mix is a smart way to maintain relevance in the multi-channel era. Stylus examines a new generation of hybrid retail venues in which food and beverage are fuelling sales.
Retail
Store Concepts
17 May 2013
The Rise of Edutainment
The Rise of Edutainment The Rise of Edutainment The concept of retail-tainment, which puts the emphasis on in-store fun, is being matched by edutainment, a new in-store strategy that can help retailers in all sectors to connect with knowledge-hungry consumers.
Retail
Hospitality & Service
12 Apr 2013
E-Tail Gets a Physical Presence
E-Tail Gets a Physical Presence Etail's Physical Presence Multi-channel retailing isn’t just about giving bricks-and-mortar brands an e-commerce outlet. E-tailers must adapt, too. We chart how and why droves of previously online-only brands are adding a physical, high-street presence to their digital empires.
Retail
Digital Commerce
05 Mar 2013
Café Culture
Café Culture Café Culture No longer just culinary pit stops, cafés across the globe are morphing into consumer hotspots for work, play and community connections. From London to Hainan, cycling cafes to networking hubs, Stylus charts the trends fuelling the genre.
Retail
Hospitality & Service
09 Nov 2012
In-Store Interactive: Creative Concepts for the Tech Era
In-Store Interactive: Creative Concepts for the Tech Era In-Store Interactive Smart brands are reinvigorating the shop floor with cutting-edge technology that enhances a brand’s creative DNA as well as connecting to other retail channels. Innovations range from ‘tweet mirrors’ and ‘like’ hangers to motion-responsive interiors. Stylus investigates the most significant tech-enhanced store concepts. 
Retail
Store Concepts
17 Jul 2012
Retail/Hotel Hook-Up: Trans-Industry Brand Matching
Retail/Hotel Hook-Up: Trans-Industry Brand Matching Retail/Hotel Hook-Ups In an inspired twist on the idea of ‘everywhere’ retailing, hotels and retailers are joining forces to reimagine the hotel gift shop, creating concept-driven retail destinations for travellers and locals alike. We explore five trans-industry brand matches leading the field.
Retail
Hospitality & Service
10 Aug 2011
About Stylus Terms & Conditions Careers Contact Us

Updated
Related
 ©  PANTONE®TPX
 COATED
 RAL
 RGB
 HEX
 NCS