What we see and what we don't defines Optical. Playful visual trickery is determining interesting combinations of the digital and physical realms. These crossovers are becoming harder to discern as the ability to control colour and colour customisation grows. This is altering our perception and redefining how we view colour.
Colours are pigmented, but not intense. Bold hues of Neptune Blue, Green Apatite and Paprika are tempered with deeper, rich tones of Toad, Ochre and Tomato Soup. Bright pale shades Duckling and Blue Glacier add luminosity to the palette, while Green Beryl and Purple Quartz provide a subtle sheen.

Optical

Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.