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Brief Published: 10 Jun 2011

Videotron Flagship Store


Visible from the street, like a beacon luring consumers upstairs, the animated staircase belonging to the Videotron flagship store in Montreal, Canada, is the first of its kind in Northern America, and an aptly electronic draw for a store which sells more technology-based services than it does products.

Selling services such as television and mobile phone subscriptions, the journey into electronica begins before shoppers even enter the main area of the store via its flashing LED façade. Consumers that like the entrance are unlikely to be disappointed as they step inside, courtesy of glowing glass floors and large-scale video screens.

The store design – which has been kept within Videotron’s trademark yellow and black palette – has been delivered by Sid Lee architects. All graphics are courtesy of experiential designers Moment Factory.