Search Engine TheFind Uses Facebook’s Like
International shopping search engine TheFind has added an innovative Universal Price Alerts feature to its ‘Glimpse’ app.
The app alerts consumers via an automatic email whenever products they have liked on Facebook are put on sale.
The service encourages users to ‘like’ products on any website that features the Facebook button. If a shopper makes a purchase after receiving a price alert (assuming they buy by clicking directly through from the price alert), TheFind takes a commission from the merchant.
Fashion retailer ASOS, luggage specialists Samsonite, US department store Nordstrom and online marketplace Etsy are among the brands currently represented on Glimpse.
This year, to date, Facebook users worldwide have liked 5.6 million products online, but, until now, the Like tool has been something of a hollow promise, lacking any real worth for consumers.
TheFind's CEO Siva Kumar said: “The potential for Facebook as a growth engine in ecommerce cannot be overstated… What’s been missing is a way to leverage the existing investments that brands and stores have made in the like button, along with an easy way for Facebook to connect shoppers with the products, stores, and brands they already love.”
For more inspiration on how brands are enticing tech-savvy shoppers with innovative apps, see our reports Real-time Retailing: Instant Info to Woo the Tech-Generation and Social Media Seduction.