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Brief Published: 14 Nov 2013

Starbucks’ Tech Strategies


American coffee giant Starbucks has partnered with social network Twitter to launch Tweet-A-Coffee – a scheme that allows people to ‘tweet’ a $5 Starbucks voucher to Twitter users in the US. 

Users link their Starbucks and Twitter accounts and mention @tweetacoffee in their tweet to send the e-gift to friends, followers, or anyone with a Twitter handle. They can also send a personalised message to let them know the voucher is on its way. Currently in its beta phase, the scheme has already generated 41,730 tweets.

In another tech-based move, Starbucks is set to roll out a range of connected appliances in a bid to improve customer service and boost productivity.

The company is aiming to double the number of smart Clover coffee machines in its stores, which connect to the cloud, track customer preferences and allow digital recipe updates, among other things. It also has plans to install smart refrigerators that can alert staff when, for example, a carton of milk goes off.

Starbucks has always been quick to integrate technology in-store – such as providing wi-fi and accommodating mobile payment apps. To find out how other establishments are incorporating technology to improve and differentiate their offerings, see the Digital Dining report in our Future of Food Industry Trend.