In recent years, the world has seen a profound shift in consumer consciousness – one in which access to goods and services is becoming more important than ownership. As a result, people are increasingly choosing to borrow or share products rather than purchase them outright. Stylus explores the rise of this phenomenon and its future implications for businesses of all kinds.
Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.