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Overview: Materials Focus

The most influential materials innovations from across the creative and technology sectors are presented in our A/W 19/20 Materials Focus. This season's themes are Playful OptimismEvolving LandscapesSacred Earth and Reimagined Histories.

We highlight the essential and inspirational projects influencing materials development and design aesthetics, and provide actionable insights for cross-industry application. Our Materials Focus is closely aligned with the Colour Spectrum A/W 19/20, so that each theme has a practical yet progressive colour palette.

Alongside these four directions, we also provide a Materials Focus Evolution, which highlights three key material innovations that will have a strong resonance across the design industries for A/W 19/20. Here, we track important advances and analyse how they are impacting structure, finish, texture and material composites. 

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