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Haircare’s Evolution: Learning from Skincare

‘Natural’ is today’s haircare buzzword – both in terms of curly-haired consumers embracing their natural texture, and the types of products they are buying. Continued launch activity in the ‘no shampoo’ cleanser category means detergent-free hair washing is gathering momentum, while the kitchen – and likewise, the salon – provide inspiration for at-home haircare brands.  

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