While Covid-19 is cramping Halloween 2020 spending, 148 million people are still planning to celebrate it as an antidote to pandemic gloom – to the tune of $8bn. From interactive virtual media promos and roving local retail to virtual gifting, kerbside concepts, AR packaging – and tools helping consumers navigate seasonal cultural appropriation – we outline 10 tactics with carry-over to the Christmas season.
Halloween 2020: Best Brand Tactics
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