We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.

Halloween 2020: Best Brand Tactics

While Covid-19 is cramping Halloween 2020 spending, 148 million people are still planning to celebrate it as an antidote to pandemic gloom – to the tune of $8bn. From interactive virtual media promos and roving local retail to virtual gifting, kerbside concepts, AR packaging – and tools helping consumers navigate seasonal cultural appropriation – we outline 10 tactics with carry-over to the Christmas season.

Not yet a member?

Stylus membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you. Discover what you can achieve by becoming a member.

Tell me more