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Brief Published: 27 Jun 2017

Hasbro Launches Gaming Crate Subscription Service

Hasbro Gaming Crate

US-based toy and board-game company Hasbro has launched Gaming Crate, a subscription-based game-delivery service.

For $49.99 a month, the service delivers a collection of three games curated by Hasbro. Subscribers can choose between a Party Crate or Family Crate – the latter of which includes games suitable for younger players. Each box will contain new games and, occasionally, crate-exclusive titles which "may" become available for public purchase in the future.

The first Family Crate will feature virtual-reality (VR) board game Mask of the Pharaoh, originally manufactured in Japan. Wearing the included VR headset, users must quickly describe what they see while the other players use game tiles to complete the path to the "riches". The first Party Crate will feature the game Speak Out, where players wear a mouthpiece while trying to communicate phrases. The first round of crates is expected to ship in August.

The service taps into the growing segment of consumers prioritising housebound pursuits and at-home comforts with the help of delivery services. In the US, nearly three-quarters (72%) of millennials and teens would rather stay in on weekend nights than go out (Ypulse, 2016). Meanwhile, 80% of adults admit to occasionally making excuses to avoid going out, rating 'jomo' (the joy of missing out) over 'fomo' (the fear of missing out) (Eat24 and OnePoll, 2016).

For more on the rise of stay-at-home services and the trend for nights in, see Here Come the Homebodies.