We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
stylus
trends		 consumer
lifestyle		 consumer
product		 consumer
engagement		 topics events
calendar		 blog
view all
reports
 		about
stylus		 login
stylus trends
Consumer Lifestyle
Food, Beverage & Hospitality
Fashion
Beauty
Product Design
Colour & Materials
Retail
Media & Marketing
topics
view all reports
events calendar
blog
about stylus
T&C
careers
contact us
login
Get Real

Raw Human

For future consumers, everyday moments spark a frisson of excitement, and technologies that stir the senses are the ultimate aspirational purchase. We track the evolution of the consumer desire to be engaged as real, emotional human beings.

Share:
Published:
18 Sep 2015
BY: Hayley Ard & Kate Johnson
DOWNLOAD PDF
RELATED REPORTS
Kinky Club Night Celebrates Queer Identities with Scent
Kinky Club Night Celebrates Queer Identities with Scent Kinky Fragrance-Filled Club Night Tapping into millennials’ desire for experiences, and aligning with contemporary celebrations of gender neutrality, olfactory artist Klara Ravat collaborated with notorious Berlin techno sex club The KitKatClub on a ‘senses’ party in May.
Beauty
Fragrance
03 Jul 2018
Experimental Scent Summit 2018
Experimental Scent Summit 2018 Experimental Scent Summit 2018 The second annual Experimental Scent Summit, produced by the LA-based Institute for Art and Olfaction together with Berlin-based olfactory artist Klara Ravat, was held in London (April 18-19) alongside the Art and Olfaction Awards. Consisting of informal talks and workshops, the summit is a space to discuss the challenges of working with scent in an experimental capacity and to share blue-sky concepts. Stylus highlights five outstanding ideas.
Beauty
Fragrance
26 Apr 2018
Visionary Tech: Wired 2016
Visionary Tech: Wired 2016 Visionary Tech: Wired 2016 At this year's Wired conference in London, experts revealed the radical technologies shaping the way people will travel, live and learn in the future. Highlights included electric commuter aircraft, sense-boosting wearables and virtual-reality learning tools.
Consumer Lifestyle
Science & Technology
14 Nov 2016
Hacking Housework
Hacking Housework Hacking Housework Fast-moving premium consumers are outsourcing housework to digital butlers, neighbourhood networks and playful home helpers. We highlight the sharpest shortcuts winning their spend.
Consumer Lifestyle
Consumer Attitudes
30 Aug 2016
Gender-Neutral Gaming for Kids
Gender-Neutral Gaming for Kids Gender-Neutral Gaming for Kids Children can play digital games that address issues of gender stereotyping and understanding emotion at The Games Europe Plays exhibition, to be held at the Finnish Institute in London from April 2-10, 2016.
Consumer Lifestyle
Science & Technology
31 Mar 2016
VIEW ALL Reports
Digital Life Pulse: Lift 2016
Digital Life Pulse: Lift 2016 Digital Life Pulse: Lift 2016 Near-human artificial intelligence, lifelike virtual reality and new applications of blockchain tech will radically reshape the way consumers work, play and buy. Innovators at this month's Lift Conference in Geneva explored how.
Consumer Lifestyle
Science & Technology
22 Feb 2016
Coke Gets Real With New Ad Strategy
Coke Gets Real With New Ad Strategy Coke Gets Real With New Ad Strategy For the past seven years, Coca-Cola’s marketing strategy has been based around the “Open Happiness” concept. Directed by marketing guru Wendy Clark, the Happiness campaigns saw Coke act as a global do-gooder across a variety of issues, from online bullying to sustainability.
Media & Marketing
Advertising & Branding
20 Jan 2016
Three Quick Marketing Wins for 2016
Three Quick Marketing Wins for 2016 Three Quick Marketing Wins for 2016 Consumers want brands to be more real, of-the-moment and spontaneous in their communications – here are key strategies to look out for in 2016.
Media & Marketing
Media & Entertainment
28 Dec 2015
Tech Lets Websites Read Emotions
Tech Lets Websites Read Emotions Tech Lets Websites Read Emotions Researchers at Brigham Young University in the US have developed computer software that can read emotions by measuring how fast a person moves their mouse. The technology gathers and processes thousands of data points from a user's cursor activity to determine how they are feeling.
Consumer Lifestyle
Science & Technology
21 Dec 2015
Exhibition Stirs Emotion With Scent
Exhibition Stirs Emotion With Scent Exhibition Stirs Emotion With Scent Global household air freshener brand Glade is opening an interactive exhibition where visitors can experience different emotions, as triggered by smell. The Museum of Feelings will be held in Brookfield Place, New York, from November 24 to December 15.
Consumer Lifestyle
Consumer Attitudes
24 Nov 2015
One Second Vids? Instagram Launches Boomerang
One Second Vids? Instagram Launches Boomerang Instagram Launches Boomerang Instagram this week launched Boomerang, a new feature enabling users to create one second-long videos. Essentially animated gifs, Boomerangs play forwards and backwards in a perpetual loop.
Media & Marketing
Arts & Pop Culture
28 Oct 2015
Dutch Design Week 2015: Trends
Dutch Design Week 2015: Trends DDW 2015: Trends Dutch Design Week welcomed brave new worlds, with designers tackling consumers' changing behaviours at home and at work. Key themes this year shed new light on elevating wellness rituals, fresh ideas around flexible living, and demonstrated forward-thinking manufacturing processes.
Product Design
Key Directions
28 Oct 2015
Shadowplay: A Touch-Responsive Clock
Shadowplay: A Touch-Responsive Clock Touch-Responsive Shadow Clock Vienna design collective Breaded Escalope has developed a touch-responsive clock that uses light and shadow to tell the time, bringing an ambient and ethereal approach to an everyday activity.
Product Design
Art & Design
27 Oct 2015
Wired 2015
Wired 2015 Wired 2015 Innovators from around the world presented revolutionary ideas on the future of food, technology and design at this month's Wired conference in London. Emotional computers, new flavour molecules and living clothes were among the topics on the agenda.
Consumer Lifestyle
Science & Technology
26 Oct 2015
Wired 2015: Sneak Preview
Wired 2015: Sneak Preview Wired 2015: Sneak Preview Innovators from around the globe are set to present revolutionary ideas at this year's Wired 2015 event, taking place at London's Tobacco Dock from October 15-16.
Consumer Lifestyle
Science & Technology
14 Oct 2015
Twitter & Reddit Address Distribution Challenges
Twitter & Reddit Address Distribution Challenges Content Distribution Challenges Twitter and Reddit launch new formats to take ownership of content that was previously capitalised by other media outlets.
Media & Marketing
Digital Culture
13 Oct 2015
Seniors Level Up
Seniors Level Up Seniors Level Up Independent, knowledge-seeking and surprisingly optimistic, today's seniors are challenging conventional thinking about ageing. Brands must understand their values and refresh marketing messages to engage this lucrative market.
Consumer Lifestyle
Demographics
12 Oct 2015
Pop Culture Round-Up: October 2015
Pop Culture Round-Up: October 2015 Pop Culture Round-Up: October 2015 Our pop culture round-ups map where trends came from and where they might be headed, identifying where individual branches of media intersect in the cultural remix lab of social media platforms and fan communities.
Media & Marketing
Arts & Pop Culture
09 Oct 2015
Bumpn: Emotional Social Media
Bumpn: Emotional Social Media Bumpn: Emotional Social Media Canadian start-up Bumpn has launched a social media app that lets users show how much they like a post by applying varying force with their touch.
Consumer Lifestyle
Science & Technology
30 Sep 2015
VIDEO: Get Real
VIDEO: Get Real VIDEO: Get Real Our Get Real macro trend explores how brands can successfully engage with a new generation of austerity-hardened consumers who value fallibility, vulnerability and real human emotion over the idealised promise of a perfect life.
Media & Marketing
Insight & Innovation
24 Sep 2015
Distracted Consumers
Distracted Consumers Distracted Consumers Connected consumers are seeking ways to escape never-ending notifications and alerts through technology that helps to filter and reduce the messages they receive. We explore how brands can help.
Consumer Lifestyle
Consumer Attitudes
01 Sep 2015
Play S/S 17
Play S/S 17 Play S/S 17 Play updates our A/W 16-17 Kidult trend and moves it into a more intentionally messy, humorous sphere. Steeped in childhood references, this trend incorporates humour as a means of playful expression, as well as a way of addressing deep human concerns such as death and spirituality. 
Fashion
Overview
20 Aug 2015
Millennials Stay Home
Millennials Stay Home Millennials Stay Home Fewer US millennials live apart from their parents and relatives than before the Great Recession, despite five years of economic recovery, according to a July 2015 Pew Research report.
Consumer Lifestyle
Demographics
07 Aug 2015
Rhythm of Life: Brands in Tempo
Rhythm of Life: Brands in Tempo Rhythm of Life: Brands in Tempo Cutting-edge technology and science are helping us to tune into – and manage – our natural rhythms. We explore how brands can work with consumers' cycles and tempo to upgrade products and services.
Consumer Lifestyle
Health & Wellness
27 Jul 2015
Off-Grid Offices
Off-Grid Offices Off-Grid Offices Dutch start-up KantoorKaravaan has started offering mobile office spaces for digital nomads to work in the middle of nature.
Consumer Lifestyle
Consumer Attitudes
15 Jul 2015
Design Miami/Basel
Design Miami/Basel Design Miami/Basel Celebrating its 10th edition and with a record attendance figure of 28,200, this design fair is gaining significant interest, both globally and from Art Basel visitors in the opposite halls of the Messe. Featuring both contemporary and collectible pieces, this year's show encompassed a broad range of design – from inventive material projects and immersive installations, to new archetypes for prefabricated architecture.
Colour & Materials
Arts & Pop Culture
06 Jul 2015
Sensex: Haptic Emotion
Sensex: Haptic Emotion Sensex: Haptic Emotion A new range of haptic experiences could enable people to communicate emotions via the palm of their hand, thanks to a new study by scientists at the University of Sussex in the UK.
Consumer Lifestyle
Science & Technology
29 Jun 2015
Doppel: Set Your Pace
Doppel: Set Your Pace Doppel: Set Your Pace Doppel is a new wearable that produces a tactile rhythm to help users set – and stick to – a chosen pace during a variety of activities.
Consumer Lifestyle
Science & Technology
25 Jun 2015
Emotion-Sensing Technology
Emotion-Sensing Technology Emotion-Sensing Technology Within five years, all of our personal devices may be able to respond dynamically to our moods, according to US-based computer scientist Rana el Kaliouby.
Consumer Lifestyle
Science & Technology
23 Jun 2015
Sonic Brand Identities: The New Sound of Retail
Sonic Brand Identities: The New Sound of Retail Sonic Branding In the digital era, a compelling visual identity is no longer enough; brands must be both seen and heard to spur engagement, especially among music-obsessed millennials. From branded playlists and geo-sonic apps, to bespoke store soundscapes and composing catwalk hype, we trace the key strategies.
Retail
Advertising & Branding
18 Jun 2015
Restore A/W 16-17: Visual Update
Restore A/W 16-17: Visual Update Restore A/W 16-17: Visual Update The quest for calm and comfort drives the relaxing nature of our Autumn/Winter 2016-17 Design Direction, Restore. This visual report refreshes the soft yet refined aesthetic, drawing together inspirational imagery from across the product categories.
Product Design
Key Directions
08 Jun 2015
Scent-Based Alarm Clock
Scent-Based Alarm Clock Scent-Based Alarm Clock SensorWake, a new alarm clock from French entrepreneur Guillaume Rolland, is designed to help people wake up gently to their favourite scents.
Consumer Lifestyle
Science & Technology
02 Jun 2015
Vibrating Glass Enhances Flavour
Vibrating Glass Enhances Flavour Vibrating Glass Enhances Flavour London-based creative agency Condiment Junkie has teamed up with global whisky retailer Johnnie Walker Red Label to create a vibrating drinking glass that transmits music to the drinker’s ear in order to enhance the taste of the drink. 
Food, Beverage & Hospitality
Alcohol
17 Apr 2015
MWC 2015: Runcible – the Anti-Smartphone
MWC 2015: Runcible – the Anti-Smartphone MWC 2015: The Anti-Smartphone Runcible, developed by California-based brand Monohm, has been dubbed “the anti-smartphone” due to its circular shape and unusual approach to technology. 
Product Design
Consumer Electronics
17 Mar 2015
Restore A/W 16-17
Restore A/W 16-17 Restore A/W 16-17 A contemplative outlook and quest for wellbeing drives Restore’s calm and comforting direction. Soft, intuitive and seemingly simple, it is more sophisticated than its predecessor, Renew S/S 16, appealing to the consumer looking inwardly towards the self and the home.

A mindful approach sees everyday materials and products elevated into items of understated luxury – refreshing this sector with value placed on readdressing our daily rituals and restoring comfort.
Product Design
Design Directions A/W 16-17
13 Mar 2015
Subtle Sensory Design
Subtle Sensory Design Subtle Sensory Design A new era of multisensorial products takes consumers on a personal journey of discovery, whereby smart technologies hide beneath material skins and quiet forms. From visually tactile surfaces and nostalgic scents, to ephemeral essence and barely there designs, we track the exciting products pushing the boundaries of where form and material meet.
Product Design
Art & Design
06 Mar 2015
Compressed Calm
Compressed Calm Compressed Calm As mindfulness goes mainstream, time-poor workers – particularly millennials – are managing their wellbeing by indulging in short bursts of relaxation.
Consumer Lifestyle
Health & Wellness
23 Feb 2015
Tactile Messaging
Tactile Messaging Tactile Messaging Tactonics, the New Jersey-based tech start-up, is bringing a human touch to digital communication by enabling people to send physical sensations to each other.
Consumer Lifestyle
Science & Technology
16 Feb 2015
App Rewards Attention in Class
App Rewards Attention in Class App Rewards Attention in Class Student entrepreneurs from California State University in the US have developed an app that rewards students who ignore their smartphones during class.
Consumer Lifestyle
Education
09 Feb 2015
Exploring Ephemerality
Exploring Ephemerality Exploring Ephemerality Rich in experience and physically interactive, designers are exploring ephemeral design as an experimental catalyst to engage consumers. We look at this anti-static and analogue trend that deviates from the digital noise, creating new product, art and experiences.
Product Design
Art & Design
28 Nov 2014
British Airways’ Sensory Menu
British Airways’ Sensory Menu British Airways’ Sensory Menu UK airline British Airways will match meals with specially paired music tracks in order to improve the flavour of food served on-board.
Food, Beverage & Hospitality
Hospitality & Service
05 Nov 2014
Beyond Wearables
Beyond Wearables Beyond Wearables Transient technologies that dissolve into their surroundings – from floating mist interfaces to bubble-based messaging – are driving a post-digital evolution that will radically change the way brands connect with consumers.
Consumer Lifestyle
Post-Digital
27 Aug 2014
Sensory Science
Sensory Science Sensory Science A new wave of sensory devices is recasting scent as a timekeeper, fiction as biofeedback and contact lenses as feelers.
Consumer Lifestyle
Science & Technology
28 Mar 2014
Ophone: Sending Scent
Ophone: Sending Scent Ophone: Sending Scent The Ophone is a Bluetooth-enabled device that emits smells using digital information received via smartphone.
Consumer Lifestyle
Science & Technology
04 Nov 2013
Disney Aireal
Disney Aireal Disney Aireal Disney Research has developed a new low-cost haptic technology that allows users to feel virtual objects in mid-air. Aireal uses a vortex – puffs of compressed air that retain their shape and speed over long distances – to deliver tactile feedback for users without the need for a wearable device.
Consumer Lifestyle
Science & Technology
30 Jul 2013
Pot Pourri from Odette Toilette
Pot Pourri from Odette Toilette Odette Toilette Pot Pourri London-based perfume fanatic Odette Toilette, known for her scent-based events, has released her first product, Blend #1 – a modern pot pourri made from cured plants, flowers and spices.
Product Design
Accessories
20 Nov 2012
Playful Wonder
Playful Wonder Playful Wonder Prepare for a surge of new fantasy products and environments. Design for adults is inspired by children and childhood narratives, creating a new world of insights. 
Consumer Lifestyle
Altering Perceptions
24 May 2012
Balanced Values
Balanced Values Balanced Values Long work hours and modern life’s multiple pressures make the search for happiness and balance that much tougher. Balanced Values examines “affluenza” and consumers’ dissatisfaction with their lives of stress, anxiety and disconnection.
Consumer Lifestyle
Insight & Innovation
Updated 01 Sep 2010
Scent: A New Design Tool
Scent: A New Design Tool Scent: A New Design Tool Product designers and architects engage our senses through sight and touch, but what about our sense of smell?
Consumer Lifestyle
Consumer Attitudes
20 Aug 2010
About Stylus Terms & Conditions Careers Contact Us
Updated
Related
 ©  PANTONE®TPX
 COATED
 RAL
 RGB
 HEX
 NCS