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Brief Published: 26 Mar 2015

Packaging Highlights: Pro2Pac 2015

Pure-Pak carton

Held in conjunction with the International Food and Drink Event (the UK's largest food and drink trade show), London's Pro2Pac convention showcased the latest developments in food and drink packaging. Tapping into consumer concerns (44% of UK consumers don't think brands are doing enough to reduce the amount of packaging they use, according to London-based researchers Mintel), much of the innovation was focused on sustainable products.

  • British packaging developer FFP has developed Estercook, an oven-safe wrap for packaging whole chickens. The bag is made from polyester and allows the meat to be cooked straight from the fridge or freezer, eliminating the need to touch it. As well as providing a convenient cooking process, the bag also helps minimise the risk of coming into contact with campylobacter – the bacteria behind more than 280,000 cases of food poisoning each year, and more than 100 deaths, according to the UK Food Standards Agency (FSA). Research by the FSA published last year found that campylobacter was present in 70% of the fresh chicken samples tested.
  • UK packaging company Rapid Action Packaging (RAP) has developed a new flow wrap system for heated snacks that simplifies the manufacturing and packaging process. It enables frozen food items, such as sausage rolls, pasties and baked pastry slices, to be packaged in the factory. Once shipped to the retailer, they can be cooked in their packs and placed in heated cabinets. This means the food isn't handled until it is bought by consumers, eliminating the chance of cross-contamination. It also allows smaller stores to offer heated food without the need for food preparation facilities.
  • Norwegian packaging company Elo Pak has created Pure Pak – a drinks carton that is almost entirely made from renewable sources. The packaging is made using Forest Stewardship Council (FSC) accredited paperboard, while the plastic cap and polyethylene coating, which provides a barrier for liquids, is made from renewable bio-diesel. The company plans to replace all raw materials derived from fossil fuels with renewable alternatives.

For more packaging innovation, see the Packaging Futures Industry Trend, as well as Key Takeaways: Packaging Innovations Show 2015, Packaging to Survive Modern Life and Shape-Shifting Packaging. Look out for our coverage of the International Food and Drink Event, publishing later this month.