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Brief Published: 17 Apr 2015

Vibrating Glass Enhances Flavour

Johnnie Walker's vibrating glass

London-based creative agency Condiment Junkie has teamed up with global whisky retailer Johnnie Walker Red Label to create a vibrating drinking glass that transmits music to the drinker's ear in order to enhance the taste of the drink.

The Boldest Glass uses bone conduction technology to transmit tiny vibrations from the glass along the lower jawbone to the drinker's inner ear, allowing them to hear music specially engineered to enhance the brain's perception of the alcohol. The vibrations are produced by an exciter (an audio signal processor) that is concealed in the bottom of the glass, which turns the surface of the glass into a speaker. The technology has been specially created for the launch of Johnnie Walker's new Johnnie and Ginger flavoured whisky. The glass will be available for consumers to try in London bar and restaurant Call Me Mr Lucky until May 10 this year.

Tech-savvy brands are beginning to explore the relationship between sound and taste in order to provide consumers with elevated dining experiences. UK airline British Airways recently developed a sensory playlist that pairs wine with a playlist to enhance the perception of quality and flavour. Meanwhile, an art gallery in New Zealand has begun to match wines with the music currently playing in the space. For more on this trend, see Digital Dining.

For further insight into the way in which sensory factors can impact taste, see Next-Gen Dieting and Sensory Science. For more on the effect of colour on taste, see Colour-Coded Dining, Cutlery Impacts Taste and Crockery Colours Affect Flavour.