Unlocking New Worlds explores new hubs of creativity and industry that are building momentum worldwide. These new worlds are often to be found in developing economies, but they also represent new mindsets inspired and enabled by technological progress in both developed and developing markets.
This Macro Trend spotlights the places, collective mindsets and initiatives that are driving growth. It explores a broad range of innovative approaches to business that challenge traditional strategies, offering a fresh, alternative point of view.
Lower-cost, more accessible technology has created a level playing field for many developing regions. Innovators are using it to leapfrog their competitors.
This Macro Trend has relevance to both mature, developed markets and emerging, developing worlds. From marketing to product design, be inspired by fresh thinking to jump-start the new or rejuvenate established businesses.