Boxpark is Here – World’s First Pop-up Mall
The world’s first ever pop-up mall – Boxpark – launches tomorrow in East London’s trendy Shoreditch area. The mall has a lease of just five years before the location is developed.
Said to be encouraging cross-pollination between international brands and independent labels by offering below standard rental rates, the mall is constructed from two storeys of stacked shipping containers on a 1.7-hectare site owned by retail developer Hammerson and the Ballymore Group.
Boxpark is home to more than 60 urban and youth-led brands including global sporting giants such as Nike and Puma, quirky footwear brand Irregular Choice, Finnish designer brand Marimekko and charity Amnesty International.
The UK entrepreneur behind Boxpark is Roger Wade, who founded streetwear brand Boxfresh 20 years ago. He sold the business to UK brand house Pentland Brands in 2005. Wade told Stylus: “I wanted to create something on a grand scale by using shipping containers and offer retailers short leases, versatility and cost-effective retailing that made sense – the antithesis of the out of town shopping mall. And at the same time it’s a place where kids could just hang out and have fun.”
With rents at around 50% below standard high street leases, the location offers low-risk spaces in an area overflowing with trendsetting early adopters and an ideal test-bed for brands toying with moving into new territory.
Look out for Stylus’ full report on Boxpark in January 2012.