Headspace & Boots Launch Gift Card
Launched on June 10, the Headspace gift cards are available via for £30 ($37), and provide six months’ access to guided meditation sessions across four themed meditation collections: Mind, Health, Sleep and Focus. “Covid-19 has certainly caused stress for a lot of us, so it’s important to take a step back from the chaos and focus on some me-time,” said Boots’ UK director of wellness Sarah Crawley.
The collaboration taps into a larger movement of consumers turning to technology as a way to feel calm during the pandemic, as normal support structures of friends and family have been limited. A recent report shows that downloads of top English-language mental-wellness apps have surged by two million in April amid the Covid-19 pandemic (2020). Downloads of Headspace alone have .
Since the start of the outbreak, mental-wellness apps have responded by adding new features that point users to information specific to the Covid-19 lockdown, tailoring advice on how to deal with isolation to meet growing consumer demand. For example, Headspace has seen the usual number of people following its workout since mid-March.
Beyond the UK, lockdown has affected consumers’ anxiety levels. According to new data from the , one-third of all Americans are suffering from negative mental health symptoms during the coronavirus pandemic. Apps such as Calm and Ten Percent Happier have seen a – to the extent that they are now partnering with local governments to meet demand, according to
For more on how brands are fortifying mental health during Covid-19 and beyond, see and our Consumer Attitudes Mid-Year Review.