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Brief Published: 11 Jun 2012

Parlour for the Senses


Rocambolesc Gelateria in Girona, Spain – owned by Jordi Roca, founder of world-renowned Spanish eatery El Celler de Can Roca – is bringing the imaginative and ethereal world of Willy Wonka’s Chocolate Factory a little closer to reality.

The fantastical interior, designed by Barcelona studio Sandra Tarruella Interioristas, features lab-like tubes, gauges and taps to excite consumers and immerse them in a sensory gastronomic experience.

The super-cool parlour offers six different flavour sensations and an exquisite range of toppings, including cotton candy and butter cookies.

Ice cream is dispelling its junk-food reputation and breaking category conventions. For more playful ice cream experiences, see the report The Ice Cream Dream.

Rocambolesc Gelateria