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Brief Published: 11 Mar 2011

The Electrolux Cube


Park Associati architects have been commissioned by Swedish electronics brand Electrolux to design Cube – a travelling dining space that will pop-up in unexpected locations around Europe.

Cube's first stop will be the Parc du Cinquantenaire in Brussels, Belgium on March 31. It will then move on to locations in Italy, Russia, Switzerland and Sweden – staying for 12 weeks in each place.

Seating up to 18 diners, the 140 sq m restaurant has been designed to optimise space with a visible kitchen and a table that can be retracted into the ceiling to create an after-dinner lounge area.

Positioned for impressive views, an outside terrace will ensure these can be enjoyed to the full. The laser-cut aluminium pavilion is easily collapsible, and requires minimal energy use.

Following in the footsteps of Electrolux's futuristic-looking flagship in Sao Paulo, Brazil, the Cube affirms the brands commitment to pushing its creative side.


Park Associati