With high-street footfall over the Easter weekend forecast to increase 8.8% from 2016 in the UK alone (Springboard, 2017), Easter still represents a fruitful seasonal opportunity for retail.
We highlight the best brand initiatives, including interactive packaging, flash sales (see Cyber Easter Monday), virtual treasure hunts, brand academies and an upsurge of pet-powered initiatives.
Pet Power: Animals Channel Spring Message
Also look out for Prestige Pets in Retail’s New Prestige Players, publishing May 11.
Treasure Hunts of the Old-School and Virtual Variety
Academies & Craft Workshops Tap Edutainment Dollar
Easter Egg Packaging Design Highlights
See also Packaging Futures 2016-17: Digital.
Retail Festivals: Cyber Easter Monday & Shopping Galas