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Brief Published: 8 Jul 2015

Scent Palette

Kyugum Hwang

South Korean-born Royal College of Art graduate Kyugum Hwang designed a bespoke perfume station to allow consumers to create personalised fragrances in colourful bottles.

The scents are divided into floral, oriental, woody and fresh notes on a rotating circular system. To make the customisation process easier, Hwang designed three differently shaped components for the bottles to help users distinguish between each note – a top, middle and base (the foundation of all perfumes) – with each fragrance housed in a different-coloured vessel. Consumers are encouraged to choose their three favourites to create bespoke fragrances, resulting in multi-tonal bottles dictated by their choice of scent. 

Scent is becoming an increasingly important creative medium for designers. See our Materials Focus 2017 rationale Sensation and our reports Subtle Sensory Design and Exploring Ephemerality for further inspiration on how fragrance is being used to create rare experiences that connect us to our environment.

Also see The Rise of the Micro-Perfumery, which looks at the new generation of self-taught perfumers coming to the fore, and Selling Scent for alluring retail strategies.