Hilton Creates the World’s First Fully Vegan Hotel Room
As the number of consumers choosing a vegan lifestyle continues to climb, hospitality brands are seeking ways to tap into this lucrative market beyond dining. To this end, global luxury hotel chain Hilton has launched its first ever fully vegan suite at its Bankside property in London.
Working with UK non-profit The Vegan Society and London-based experiential designers Bompass & Parr, everything in the suite – from the flooring to the soft furnishings – is made from plant-based materials. Key examples include extensive use of Piñatex leather, which is made from pineapple leaves (see Trans-Industry Ingredients); pillows stuffed with a choice of buckwheat, millet seeds or bamboo fibres; and flooring made from 100% renewable and sustainable bamboo.
Looking to smaller details, all bathroom toiletries are cruelty-free and packaged sustainably, and all stationery in the room is vegan-friendly. Cleaning products used by housekeeping staff are natural and not tested on animals, and linens are washed with eco-friendly detergent. The mini bar features a selection of locally sourced vegan snacks and drinks, while the room service menu offers a range of vegan meals 24 hours per day.
James B. Clarke, general manager at Hilton London Bankside, said: "Veganism is not just a dining trend; it has become a lifestyle choice for many. And in turn, we want to be the first hotel to be able to offer those who follow the plant-based lifestyle the chance to fully immerse themselves within it from the moment they walk into the hotel."
The room is a permanent fixture and can be booked from £550 ($717) per night.