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Brief Published: 25 Nov 2011

McDonald's Makeover by Patrick Norguet


With the aim of making fast food more stylish, French designer Patrick Norguet has been commissioned by burger giant McDonald’s to redesign its restaurant interiors across France.

Despite rebranding the chain to appeal more to families, the newly designed restaurants – which feature a neutral palette highlighted with accents of orange, red and yellow – are likely to rouse just as much interest among design-conscious consumers.

Key features include simple plywood cabinets, shelving and booths, furnished with Norguet’s own Still metal chair, originally designed for Italian furniture manufacturer Lapalma.

As well as the décor, ordering systems have also been updated, allowing customers to order both at the counter and from digital terminals within the booths. See Future Fast Food for more on how technology is changing the industry.

Patrick Norguet