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The Brief
Published: 19 Jan 2012

Selfridges’ Bright Young Things

Extra

For the second year running, London department store Selfridges is championing burgeoning creative talent with its Bright Young Things initiative, handing over the design of its Oxford Street windows to 15 young British innovators.

Designed to provide maximum exposure, the line-up of rising stars from the worlds of art, design, food and fashion (including five womenswear and four menswear designers) will also be selling their wares. Products will be available in-store at the Bright Young Things pop-up shop, and online at Selfridges.com.

Some of the most directional window displays include coffee entrepreneur Jack Coleman’s giant espresso machine; accessories designer Oliver Ruuger’s monochrome origami-inspired scenescape; and womenswear designer Adam Andrascik’s multi-layered paper curtains, permeated with strategic cut-outs to reveal garments.

The windows will be in place from January 6 until the end of February 2012.

Selfridges

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