Are basic human necessities such as air, food and water becoming luxuries? We explore how climate change, rising pollution and heightened consumer demand for foodstuffs such as coffee, chocolate, meat and fish are making us rethink what luxury is. In addition, we investigate ‘clean label’ as the new premium.
Reframing Rare: The Scarcity Opportunity
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By identifying, analysing and decoding the most important trends from 20 industries, we’ll give you the ideas and insights you need to future-proof your business.