We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 14 Feb 2011

The Battle of Big Thinking


The Battle of Big Thinking is a forum for big ideas that form part of Circus – Sydney’s festival of commercial creativity (22-25 February 2011).

Fifteen speakers including Justin Baird, innovationist at internet search engine giant Google, and Rangan Srikhanta from non-profit organisation One Laptop per Child Australia, will battle it out in five categories: advertising/marketing, media, government/social, storytelling and business, with each speaker presenting their big thinking in the context of their nominated category.

‘Big thinking’ refers to an idea that demonstrates a paradigmatic shift – essentially one that sets up a change to the status quo. This might be a new idea, fresh thinking, or an innovative approach to an area of expertise.