The Battle of Big Thinking
The Battle of Big Thinking is a forum for big ideas that form part of Circus – Sydney’s festival of commercial creativity (22-25 February 2011).
Fifteen speakers including Justin Baird, innovationist at internet search engine giant Google, and Rangan Srikhanta from non-profit organisation One Laptop per Child Australia, will battle it out in five categories: advertising/marketing, media, government/social, storytelling and business, with each speaker presenting their big thinking in the context of their nominated category.
‘Big thinking’ refers to an idea that demonstrates a paradigmatic shift – essentially one that sets up a change to the status quo. This might be a new idea, fresh thinking, or an innovative approach to an area of expertise.