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Brief Published: 30 Dec 2015

Most-Googled Beauty Queries of 2015

Kylie Jenner's enhanced lips: the subject of the most searched-for beauty question of 2015

Google has revealed its top 10 beauty queries of 2015, with searches on achieving fuller lips, removing gel nail polish and styling braided up-dos all featuring prominently.

As ever, it was a Kardashian who ‘broke the internet’, with “How to do the Kylie Jenner lip challenge” becoming the most searched-for beauty question of 2015. The teenage US reality TV star debuted a fuller pout this year – something she attributed to clever make-up – but #KylieJennerLipChallenge became a social media trending topic in April 2015. 

Fans began using crude suction-cup devices to plump their lips, with horrifying results, posting before-and-after shots to Twitter and Instagram. Jenner eventually admitted to having temporary hyaluronic acid lip fillers a month later on her show Keeping Up With The Kardashians, prompting the second most-Googled beauty question of the year: “What are lip fillers?”

Nailcare queries were also popular, with “How to remove gel polish” and “How to remove acrylic nails” the third and fourth most-searched questions. Many beauty sites suggest a lo-fi DIY technique involving soaking cotton wool in acetone and wrapping fingers in tin foil for 30 minutes – but this surely points to a gap in the market for effective, affordable, at-home nail polish removal products.

2015 was a huge year for male grooming, with the ‘man bun’ crowned the most popular hairstyle (see Men Google Hairstyles More Than Women). But “How to use beard balm” was the fifth most-searched Google query, pointing to a huge opportunity around how-to tutorials and new grooming products.

“How to get glowing skin” was the ninth most-searched query. Brightening and radiance-boosting beauty products reported double-digit UK growth in 2014, according to market research company NPD (see Brightening Beauty Buzz), ­while “How to pop a deep zit” came a surprise seventh. A method generally not advised by skincare professionals, US dermatologist Dr Sandra Lee – aka Dr Pimple Popper – has benefited from this fascination for so-called ‘pimple porn’. Her YouTube channel now boasts more than 500,000 subscribers, with 6 million acne extraction video views.

As explored in Product Projections: Hair, Google’s Beauty Trends 2015 revealed that braids were the most prominent hairstyle trend for women. “How to do a French braid” and “How to put braids in a bun” were the sixth and ninth most-searched questions respectively. Meanwhile, how to avoid “staticky” hair rounded out the study at number 10, proving that smoothing haircare products and devices like Remington’s frizz-reducing T-Studio Protect Straightener are desirable among consumers.

For more on how social media trends are affecting the beauty market, see Top Beauty Looks on Pinterest 2015 and Top Hair Looks on Pinterest 2015.