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Honesty: A/W 2017/18

In the spirit of New-Era Luxury, and evolving from our S/S 17 Stillness Design Direction, we see a return to simplicity and purity in fashion, providing a more natural and unaffected counterpoint to artificial perceptions of glamour.

Our Get Real Macro Trend also explores this shift towards a new honesty in approach and an appreciation of the uncontrived.

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We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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