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Brief Published: 29 Aug 2017

Hospitality Brands Promote Political Activism

The Standard High Line

New York's Standard High Line Hotel is encouraging guests to get involved politically by installing a phone booth in its lobby with a direct line to the US Capitol Switchboard. 

The Ring Your Rep phone, which will be accessible to the public as well as guests and staff, will put callers straight through to the switchboard, where they must quote their zip code and request the representative they'd like to speak to. They can then leave a message regarding issues such as healthcare, immigration and LGBT rights.

The service will soon be available in-room across all five Standard hotels in New York.

Taking a similar approach is Brooklyn bakery Butter & Scotch, which has added cue cards to its menu detailing how to make calls to Congress, and offers free shots to anyone who makes a call while at the table. It also donates a portion of its profits to social justice causes – the most recent being Charlottesville's Black Lives Matter chapter, following violent racial protests in the town.

The Standard Hotel group and Butter & Scotch join a host of brands across the board that are encouraging consumers to become more politically engaged and make their voices heard. See our reports Culinary Provocateurs (part of our Macro Trend The Currency of Dissent), Hospitality with Heart and Brands Take a Stand for more.