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Brief Published: 21 Feb 2019

Hotel Offers Free Stay For Social Media Silence

Extra
The Check Out Suite

The Checkout Suite in Gothenburg's Hotel Bellora uses a lamp from Swedish brand Skärmfri which tracks wi-fi usage, turning gradually from white to red after two hours of cumulative internet use. Guests who were able to forgo their phones entirely during their trip received a free night's stay, with the cost progressively rising to the full price of €230 ($261) after two hours online.

The hotel, which collaborated with Stockholm insurance brand Länsförsäkringar on the project, created the suite to encourage guests to be more conscious about their digital habits, and spend more time interacting and socialising with each other in the hotel setting.

This initiative ran for one night only in February, and is the latest in a stream of digital innovations designed to foster more human connections between hotel guests.

For another example, see US hotel chain The Standard's Lobby app, covered here. See also Hospitality Brands Break Barriers, Tech-Forward Hotels and Hospitality's Bonding Power.

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