Travel companies are betting on domestic trips to fuel early-stage recovery. Liberated from border control restrictions, crowded airplanes and unfamiliar territories, pent-up demand from isolated consumers will drive the localisation of the tourism industry. Stylus explores the strategies brands are using to reimagine travel as backyard pursuit.

Soft Tourism: Travel's Immediate Lifeline

Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.